Civic Exchange Society (CES) is a multi-faceted and collaborative project initiated by artist Meg Mitchell, Octopi Brewing, Art & Sons, and the Museum. The purpose of CES is to call attention to the art of creative exchange—the multiple ways individuals and organizations can combine talents, resources, and innovative thinking to encourage human connection through shared experiences. An outcome of this effort is the development of a new line of craft beverages, the first of which will be released at MMoCA on May 4, 2018. A hazy IPA packaged in an interactive can, CES-001 Juicy Return IPA signals the public launch of CES’s joint endeavors.
Civic Exchange Society evolved from Meg Mitchell’s large-scale sculptural installation, Tenacious Numismatic Hops Exchange: a hop garden for unyielding people, which MMoCA commissioned and installed in the spring of 2017. Mitchell’s Hops Exchange is composed of six identical aluminum beams extending up the brick wall in the Museum’s Rooftop Sculpture Garden. It is also a trellis system, a living artwork seasonally covered by a wild tangle of hop vines. The need to find a functional use for the rooftop hops prompted Mitchell and MMoCA to pursue the possibility of brewing beer—an idea that became a reality when Art & Sons and Octopi Brewing signed on as creative partners.